About this Privacy Policy

This Privacy Policy applies to Dematly.com and the pages, articles, forms, grooming finders, calculators, AI-assisted features, and other tools made available through the website. These services are collectively referred to as the “Site.”

Dematly is operated from the United States. By using the Site, you acknowledge that information may be handled as described in this policy. If you do not agree with these practices, please discontinue use of the Site and its interactive features.

Information we may collect

Information you provide directly

Dematly may collect information that you voluntarily enter into a contact form, email form, subscription form, finder, calculator, or interactive tool.

Depending on the feature used, this information may include:

• Your name and email address when you contact us or request communications.
• Questions, comments, feedback, or other messages submitted through the Site.
• A city, ZIP code, street address, or general location entered into a local groomer finder.
• A dog’s name, breed, coat type, coat length, age range, matting history, and grooming routine.
• General information about a dog’s grooming tolerance, behavior, handling concerns, or previous grooming experience.
• General skin, coat, mobility, allergy, or health-related notes voluntarily entered into a tool.
• Desired grooming services, appointment type, haircut preferences, or other grooming goals.

Information collected automatically

The Site, website host, WordPress installation, caching systems, security services, and technical providers may automatically collect limited information when a visitor accesses the Site.

• Internet Protocol address.
• Browser type and version.
• Device type and operating system.
• Date and time of access.
• Pages visited and referring pages.
• Approximate geographic area derived from technical information.
• Error messages, performance information, and security events.
• Requests made to forms, finders, APIs, or interactive tools.

How information may be used

Dematly may use collected information to:

• Operate, maintain, and improve the Site.
• Process interactive-tool and finder requests.
• Generate requested educational results.
• Respond to questions, messages, and support requests.
• Send newsletters or updates requested by a subscriber.
• Protect the Site from spam, abuse, automated attacks, and excessive requests.
• Diagnose technical problems and improve performance.
• Understand general Site usage and visitor interest.
• Maintain backups, logs, and security records.
• Comply with applicable laws and valid legal requests.
• Protect the rights, safety, and property of Dematly, visitors, and service providers.

Dematly does not sell personal information for monetary payment. Information may be disclosed to service providers when reasonably necessary to operate the Site or provide a requested feature.

How Dematly tools process information

Dematly offers interactive tools that may process visitor selections on the Site or send limited information to an outside service provider. The information used depends on the specific tool.

Google Maps Platform and local groomer searches

The Shih Tzu Groomer Finder uses Google Maps Platform services, including Geocoding and Places, to process location searches and return grooming-business information.

When a visitor submits a location search, Dematly’s server may send the entered city, ZIP code, address, or geographic coordinates to Google. Google may also receive technical information associated with the request under its own terms and privacy practices.

Information returned by Google may include:

• Business names.
• Street addresses.
• Distance from the searched location.
• Google ratings and review counts.
• Telephone numbers.
• Business websites.
• Hours or open-status information.
• Google Maps or directions links.

Dematly does not create, control, or independently verify every listing returned by Google. Business details may be incomplete, inaccurate, unavailable, or out of date.

Use of Google-powered features is also subject to applicable Google privacy practices and Google Maps terms.

OpenAI-powered tools

When a visitor uses an active OpenAI-powered tool, the information entered into that tool is sent through Dematly’s server to the OpenAI API so the requested response can be generated.

This may include general information about a dog’s breed, coat, grooming history, matting, behavior, handling needs, skin or coat concerns, and requested grooming services.

Dematly does not need complete veterinary files or personally identifying medical records to generate a grooming interview guide. Visitors should enter only the limited information needed to obtain the requested result.

OpenAI may process and temporarily retain API request information according to its applicable service, privacy, abuse-monitoring, and security practices. Dematly does not control every aspect of an outside provider’s systems or retention practices.

OpenAI states that API inputs and outputs are not used to train its models by default unless the API customer affirmatively opts in to data sharing.

Review OpenAI’s privacy information for details about its practices.

Cookies, local storage, logs, and analytics

Dematly and its service providers may use cookies, local storage, server logs, pixels, or similar technologies to operate Site features, remember preferences, maintain security, improve performance, measure traffic, or support affiliate tracking.

Essential technology

Some cookies or technical records may be necessary for security, content delivery, form operation, caching, or other basic Site functions.

Analytics and performance

Analytics or performance services may collect general information about page views, devices, referral sources, and Site interaction. The specific services used may change as Dematly develops.

Your browser choices

Most browsers allow visitors to delete, restrict, or block cookies. Disabling certain technologies may affect how portions of the Site function.

When legally required and technically applicable, Dematly may provide a cookie notice, consent mechanism, or preference control.

Affiliate links and external purchases

Some Dematly pages may contain affiliate links. When a visitor clicks an affiliate link, the destination retailer or affiliate network may use cookies, referral codes, or similar technology to recognize that the visit originated from Dematly.

Dematly may earn a commission from qualifying purchases or other eligible actions without increasing the price paid by the visitor.

Purchases, payments, accounts, shipping, returns, and payment-card processing occur on the third party’s website. Dematly does not receive or process the visitor’s complete payment-card information from those purchases.

Review the Dematly Affiliate Disclosure for additional information.

Service providers and third parties

Dematly may use outside service providers to operate or support parts of the Site.

• Google Maps Platform: location conversion, nearby-business searches, business information, ratings, and directions.
• OpenAI: generation of responses from active AI-powered tools.
• WordPress and website hosting providers: website delivery, database storage, logs, backups, and technical operation.
• Security and performance services: spam prevention, abuse monitoring, caching, firewalls, and performance improvement.
• Email service providers: delivery of newsletters, confirmation messages, and requested communications.
• Analytics providers: measurement of traffic and Site performance when enabled.
• Affiliate networks and retailers: referral tracking, product pages, and purchase attribution.

These providers may process information under their own contracts, terms, and privacy policies. Dematly is not responsible for the privacy practices of an external website after a visitor leaves Dematly.com.

Information may also be disclosed when reasonably necessary to comply with law, respond to a valid legal process, protect safety, investigate suspected misuse, enforce Site terms, or protect legal rights.

How long information may be retained

Dematly aims to keep information only for as long as reasonably necessary for the purpose for which it was collected, to provide a requested feature, maintain security, resolve a request, comply with legal obligations, or protect legitimate interests.

Retention periods can vary depending on the type of information and the service involved.

Information may remain in backups for a limited period before those backups are overwritten or deleted through ordinary technical processes.

How we work to protect information

Dematly uses reasonable administrative and technical safeguards intended to reduce unauthorized access, misuse, alteration, loss, or disclosure.

Safeguards may include:

• Encrypted HTTPS connections.
• Server-side handling of private API keys.
• Restricted Google and OpenAI API credentials.
• Input validation and request filtering.
• Rate limiting and temporary caching.
• WordPress, plugin, and server updates.
• Website backups and recovery measures.
• Security monitoring and access controls.

No website, server, transmission method, database, or outside service can be guaranteed completely secure. Visitors should avoid sending unnecessary sensitive information through the Site.

Privacy rights and requests

Depending on where a visitor lives and which laws apply, that visitor may have rights concerning personal information associated with them.

These rights may include the ability to:

• Ask what categories of personal information have been collected.
• Request access to certain personal information.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Withdraw consent when processing depends on consent.
• Object to or restrict certain processing when applicable.
• Request a portable copy of certain information when applicable.
• Appeal a privacy-request decision when applicable law provides that right.
• Unsubscribe from promotional email communications.

Dematly may need to verify a request before acting on it. Verification helps prevent unauthorized people from obtaining or deleting information associated with someone else.

Some information may be retained when reasonably necessary for security, fraud prevention, legal compliance, recordkeeping, or the establishment, exercise, or defense of legal claims.

Dematly does not discriminate against visitors for exercising applicable privacy rights.

Email preferences

Promotional emails should include an unsubscribe option. Administrative, transactional, security, or requested-response messages may still be sent when necessary.

Browser privacy signals

Browser-based “Do Not Track” and privacy-preference signals are not implemented consistently across the internet. Dematly may respond to legally recognized signals when required and technically supported.

Children’s privacy

Dematly is intended for a general adult audience and is not directed to children under 13. Dematly does not knowingly request personal information from children under 13.

A parent or guardian who believes a child has submitted personal information through the Site may contact Dematly so the information can be reviewed and, when appropriate, deleted.

International visitors and transfers

Dematly is operated from the United States. Dematly and its service providers may process information in the United States and in other countries where those providers maintain systems or personnel.

Privacy and data-protection laws in those locations may differ from the laws in a visitor’s home country.

By using the Site and voluntarily submitting information, a visitor acknowledges that information may be transferred to and processed in the locations where Dematly or its service providers operate, subject to applicable law.

Changes to this Privacy Policy

Dematly may revise this Privacy Policy when the Site, tools, service providers, legal requirements, or data practices change.

The updated policy will be posted on this page with a revised effective date. When appropriate, a significant change may also be communicated through an additional Site notice.

Visitors are encouraged to review this page periodically, particularly when using a newly introduced tool or service.

Contact Dematly about privacy

To ask a privacy question or submit a request concerning information associated with you, use the Dematly contact page.

Include enough information for Dematly to understand the request and identify the relevant Site feature. Do not include passwords, payment-card information, government identification numbers, or other unnecessary sensitive information.

Visit the Dematly contact page